
Learn the property workflow in the same order people actually use it
Why Genome Score should be the killer feature
Learn why a simple score like 92 paired with plain-English context can become the clearest brand story for PropertyGenome.
How PropertyGenome scoring works
Understand what goes into the 100-point genome score, how confidence should be read, and where live provider data matters most.
How to read valuation signals
Learn the difference between provider-backed AVM, county assessment, market trend signals, and why those numbers should not be treated as identical.
What parcel and tax data actually tell you
See how county-level records, assessed value, lot size, legal description, and tax history support better property decisions.
How to analyze an address before you invest
Use address validation, property profile, market snapshot, and risk layers together instead of relying on a single value field.
Score-driven CMA for agent listing presentations
How the Agent tier ($29/month) Branded CMA Report Builder pairs the Genome Score with comp adjustments to give agents a wedge that LionDesk, Wise Agent, and Top Producer do not have at this price point.
How the brokerage tier ladder works
Brokerage at $129/month covers 2-10 agent shops with 5 seats and a white-label custom domain. Brokerage Plus at $299/month opens up 10-25 agent shops with 25 seats, 5,000 tracked properties, and 2,000 skip traces/month. Walk through which tier fits which shop size.
Frequently asked questions
The goal is simple: explain complex scoring and data topics in plain language before asking users to make decisions with them.
Tools people use while they learn
Blend education into the existing product flow
Homepage
Explain the 100-point genome score and what a provider-backed valuation means.
Analyzer
Clarify why valuation, parcel data, and market fields may differ in freshness and source coverage.
Pricing
Help users understand what deeper plan tiers unlock in workflow depth, not just price.
Tools
Pair each calculator with a short learning block so tools feel educational, not isolated.